How Aligning Business Incentives With Social Impact Could Change Legal Cannabis

Cannabis businesses and their leaders can take concrete actions to align incentives with social change.

In business, incentives are often misaligned with social good. This is true in the prison and pharmaceutical industries and, now, much of the legal cannabis industry.

I’ve spent the last seven years in the cannabis industry investing in, advising and operating companies. During that time, I also worked on drug policy and criminal justice reform and serve on the board of the Marijuana Policy Project. I’ve met some incredible changemakers over these years. Recently, I’ve been interviewing social entrepreneurs and advocates for my podcast, People are the Answer. Based on this experience, I’ve outlined some common themes here.

– Read the entire article at Rolling Stone.

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