Mignonne Gavigan Brings All The Summer Camp Vibes


For some people, summer camp is peak childhood. For Mignonne Gavigan, it didn’t start that way. “My parents put me on a bus that drove four hours out to Camp Seafarer. I remember when I got there, I didn’t know anybody, and I was very sad. I would even circle my tears on the letters I was writing to my mom,” she tells BAZAAR.com.

But the camp dream was still within reach. “Within a day or two, I made best friends. I went for another five years. It showed me that I could do anything that I set my mind to,” she continues. “[My friend Courtney] showed me that it’s okay to screw up. It’s okay to be silly. It’s okay to not be the best at whatever, or it’s okay to shine your light. And it’s better to be original than it is to be following what everybody else is doing.”

neiman marcus summer camp
The designer at Neiman Marcus summer camp.

Courtesy

Neiman Marcus channeled that youthful freedom in its new summer campaign, Neiman Marcus Summer Camp, which features Mignonne Gavigan among more than 200 summer-ready labels. “We’re all ready to get outside, get dressed up, socialize with friends and family, and travel,” Daz McColl, chief marketing officer of the luxury department store, says. “Our customer’s desire for pure, unadulterated fun and freedom is at an all-time high, and they’re determined to make the most out of this season.”

Mignonne Gavigan’s bold, whimsical jewelry perfectly fits the agenda. “Our brand brings a lot of people happiness, because it’s colorful and it’s playful. And I think it’s an extension of somebody’s personality … what they react to,” Gavigan says. “And I think that’s what that little story I just told you about summer camp represents—truly just embracing my own personality. Because at first, I was kind of like, ‘Are people going to like this?’ I’m a little timid about launching a brand, because what if people don’t even like it?”

Those fears were unfounded, as Mignonne Gavigan has grown steadily since its inception in 2014. The designer attributes that success to the product, but also something deeper. “It was our scarf necklace, this brand-new idea. … And really bringing embroidery to the forefront of jewelry in a big way…I think really has set us apart,” she says. “So not just the materials we use, but also the colors, the textures, and the vibrancy that we use speaks to really being yourself and letting yourself be playful or letting yourself wear color when maybe you’re not sure if you can pull it off, but, like, let’s try.” Not unlike staying a few more days at camp after circling the tears.

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Source hungryforbalance.com