Why Don’t You Buy… Armani’s Cult-Favorite Foundation

Few makeup products have earned the icon status of the Armani beauty Luminous Silk Foundation. Since its debut in 2000, the lightweight and luxe formula has been lauded by beauty editors, makeup artists, and Hollywood A-listers.

Luminous Silk quickly became our personal favorite for daily and big night looks. From the first time we pumped out a few drops, we were wowed by the consistency—truly creamy and featherweight. There is no thick feeling and it doesn’t give that dreaded chalky mask-like effect. The formula just seamlessly absorbs into our skin.

Luminous Silk Foundation

Giorgio Armani Beauty


Today, as we continue to test literally thousands of best-selling products, Luminous Silk Foundation remains our go-to. Whether you choose to apply it with your fingertips, a brush, or a damp sponge, you’ll find that the formula never pills (a major beauty pet peeve), nor does it get patchy. And with 40 shades, it’s easy for all of us to find our perfect shade match.

Because it’s buildable and offers a legendary radiant-but-not-shiny finish, Luminous Silk is both a great everyday formula and a staple for special event makeup. It doesn’t cause flashback (a white cast on skin that shows up in photos), doesn’t settle into fine lines, and makes any complexion look its healthiest. We like to finish off the look by misting with setting spray—not using powder, which would mute the gorgeous glow.

It’s no wonder this must-have has remained in the makeup bags of insiders for so long. We keep coming back to it, knowing it’ll give us that natural and flawless finish we crave.

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